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Cyber CMOs Share How to Effectuate Winning Go-To-Market Strategies

A talk by Danelle Au, Scott Gordon, Mandeep Khera, Tracey Mustacchio and Gianna Whitver
Ordr, StraTact, Previous CMO Pulse Secure, RiskIQ, ForeScout, etc, Gigamon, Secureworks and Votiro | Cybersecurity Marketing Society

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About this talk

The top challenge cybersecurity companies face is breaking through the crowded vendor landscape. In a sea of offerings that all sound, look, and speak alike, marketing leadership must position their company, convey value, and enable sales strategically. Join Scott Gordon, previous CMO at Pulse Secure, RiskIQ, and ForeScout, Tracey Mustacchio, CMO at SecureWorks, Mandeep Khera, VP of Demand Gen at Gigamon, and Danelle Au, CMO at ORDR to learn how leaders are tackling this challenge. Our expert panel will share their process and experiences to assess, realign, drive and measure go-to-market strategy and tactics that accelerate revenue and growth.

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Scott Gordon

Previous CMO at ForeScout, RiskIQ, Pulse Secure.

Mandeep Khera

Strategic Marketing, Demand Gen/Growth, Product Marketing, PR/AR, Channel Marketing, Customer Marketing, ABM - mostly in Cybersecurity and IoT

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