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"From Idea to Unicorn": Lessons Learned Building a Billion Dollar Cybersecurity Marketing Team

A talk by Megan Berry, Nathan Burke and Noah Simon
Axonius, Axonius and Axonius

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About this talk

Axonius is well on its way to accomplishing some audacious goals. Through guts, strategy, and a great team, Axonius reached "Unicorn" status (worth $1.2B) in March 2021 - less than 4 years - all within the category it created: cyber asset management. This didn't mean there weren't pitfalls, challenges, and tough times. In this open discussion, Axonius marketing team members will share their stories, lessons learned, and strategies for building Axonius into the global cybersecurity unicorn it is today and beyond.

Hear how: 🔥 Axonius created a category now recognized by the leading analyst firm that will remain nameless here 🔥 The Axonius marketing team structures its demand generation function and how it interacts with sales 🔥 How the team is planning to scale globally on its way to IPO

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