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r/RelationshipMarketing: Using Reddit to Market to Your Target Audience

A talk by Andy Tzortzinis
Senior PR and Communications Manager, A-LIGN

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About this talk

With so much competition and a sales lifecycle that feels like forever, cybersecurity is a challenging market. It can be very hard to differentiate in an industry that is full of overlapping nomenclature and "silver bullet" claims. If you think it is confusing for you, put yourself in the customers' shoes!

Leveraging Reddit groups is an amazing way to differentiate yourself and your company from your competitors. However, jumping into a thread with a sales message isn't going to do you any favors. Andy Tzortzinis from A-LIGN (and formerly from SOCSoter) will take us through his strategy for capturing leads by connecting with them in a different way. Using the Reddit platform is risky, but taking the time to build your Reddit brand by providing value, understanding pain and connecting with a prospect's actual need, can reap enormous benefits.

If you are into quantity over quality, this is not the session for you. This is all about relationships!

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